Scaling Automation with Human Control: Glovo’s Journey with GetVocal
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- 0xIncrease in Weekly Orders
- 0 WeekTime to first live AI agent
- 0 AI Agents Deployed
At a glance
Organization:
Glovo
Headquarters
Barcelona, Spain
Industry
On-Demand Delivery, Logistics Technology, Last-Mile Fulfillment
Markets
23 countries across Europe, the Middle East & Africa
The Challenge
Glovo operates one of the most complex on-demand delivery networks in the world; connecting customers, couriers, and partners across 20+ markets.
With scale came a new challenge: maintaining consistent service quality and communication speed without overwhelming human teams.
Glovo needed a way to automate thousands of recurring operational touchpoints, from courier activation to restaurant coordination, while keeping every interaction accurate, natural, and on-brand.
The Transformation
Glovo partnered with GetVocal, the Conversational AI Platform built for hybrid human–AI workforces.
In just one week, after a single one-hour onboarding session, Glovo’s first AI agent went live. The speed of implementation and attention to detail made the rollout effortless.
For me it was mind-blowing how easy it was. I had an interview with you for one hour and a week later, I had the agent. The attention to detail and the knowledge you shared made it so seamless, so easy.
— Head of Operations, Glovo
Unlike black-box chatbots, GetVocal’s deterministic AI never guesses. It follows Glovo’s exact protocols and knows when to bring a human into the loop, ensuring every interaction stays punctual, consistent, and on brand.
The collaboration went beyond implementation: the GetVocal team helped Glovo create new ways of working that didn’t exist before, embedding automation directly into daily operations. Many partners never realized they were speaking with AI. This is truly a testament to the system’s natural tone and reliability.
The Result
Within weeks, Glovo scaled from one pilot agent to 80 AI agents across multiple teams. Weekly order processing grew 7×, while communication consistency and operational reliability surged.
For us, having the GetVocal team fully on board has been so flexible, even creating new ways of working that didn’t exist before. That’s what made the project successful.
— Head of Operations, Glovo
By blending human oversight with deterministic AI, Glovo achieved global scale without compromising trust, proving that automation, when done right, can feel completely human.
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